THE BANANA SYMBOLIZES OUR VISION
OF A CARING PARTICIPATORY ECONOMY AND INCLUSIVE BEAUTY
Symbol of beauty in various cultures, the banana perfectly embodies our vision of cosmopolitan beauty, transcending origins and backgrounds.
A symbol of generosity, abundance and freedom, the banana reflects our commitment to a caring and inclusive economy:
The banana plant, a central figure in the Creole garden, is a generous, nurturing, and altruistic herb. Its broad leaves provide shade to neighboring species, promoting their growth. Additionally, every part of the banana plant serves a therapeutic purpose and has practical uses. For nearly 300 years, the banana has offered local populations autonomy, empowerment, mutual support, and a revitalization of the French Caribbean territory.
In 1736, a royal decree authorized the cultivation of bananas by slaves in Martinique. Unlike sugar cane, which was associated with slavery, bananas had a liberating and emancipating image.
Even today, bananas are a symbol of participative capitalism: at KADALYS, all our growers are shareholders. What's more, banana plantations enhance the value of territories forgotten or neglected by globalization, and support the local economy, fair trade and responsible French production.
The circular economy is at the heart of our concerns. We give a second life to "forgotten bananas" by transforming agri-waste into active cosmetics.
Fruit of inclusive beauty
For millennia, the banana, or Kadalï in Sanskrit, has accompanied human life and nourished the imagination: for some, it embodies Lakshmi, the goddess of beauty, while for others, it symbolizes a lost paradise.
From Asia to the Pacific Islands, from Africa to the Americas, the story of the banana is that of a traveling fruit, symbolizing cultural fusion. Tracing the journey of the most consumed fruit in the world and its cosmopolitan origins throughout the centuries is akin to following the path of humanity.
Like the banana, KADALYS beauty is diverse, exploratory, and curious about others: it represents inclusive beauty that transcends origins and defies stereotypes.
We celebrate all forms of beauty in their uniqueness, regardless of background or skin color. We embrace differences and encourage all women to love and accept themselves as they are.
Like the banana plant, we aspire to ecological balance by promoting natural and sustainable beauty that respects both our skin and our planet. We encourage each individual to care for themselves in harmony with nature, fostering a beauty that is both personal and environmentally responsible.
Fruit of ecological balance
As a symbol of harmony between humanity and nature, the banana embodies our commitment to a healthy and sustainable environment. The banana plant, with its rapid growth and environmental resilience, is a marvel of the ecosystem, contributing to the biodiversity of the lands where it thrives.
At KADALYS, we harness this natural wealth by utilizing every part of the banana, from the fruit to the leaves, to create our cosmetic products. This approach supports a circular economy, transforming what might be seen as waste into high-quality beauty products. It minimizes our ecological footprint while also supporting the local economy.
