Creator of the brand, Shirley Billot, was very early initiated into the Creole pharmacopoeia by her mother. By founding the Kadalys brand, she combines her desire to promote the ancestral cosmetic virtues of the Banana tree and her passion for plant research.
In 2010, she launched a research program to study the virtues of the banana tree and developed new cosmetic active ingredients called "Musactif". These active ingredients are real anti-aging shields concentrating the precious molecules of the banana tree. They preserve the youthfulness of the skin and promote the synthesis of collagen and elastin.
THROUGH KADALYS, I WANTED TO CREATE ETHICAL COSMETICS, WITHOUT COMPROMISE BETWEEN HIGH PERFORMANCE, NATURALITY & amp; CITIZEN COMMITMENT.
In 2012, she launched KADALYS, the first eco-conscious brand with patented Bananier active ingredients: treatments combining technicality, authenticity and refinement.
I BELIEVE IN AN INNOVATIVE, ECO-RESPONSIBLE ORGANIC BEAUTY & amp; COSMOPOLITAN.
I BELIEVE IN A MORE ETHICAL AND INCLUSIVE CAPITALISM. THIS IS WHY I ASSOCIATED 100% OF MARTINIQUE'S PLANTERS IN 2016 WITH THIS UPCYCLING AND ECO-EXTRACTION PROJECT
In 2012, I created KADALYS, the 1st eco-conscious brand, world expert in banana science, which develops ingredients from agricultural co-products from the banana sector, and organic cosmetic care, committed and ethical.
Passionate about plant science and research, I wanted to combine my knowledge of the Caribbean pharmacopoeia with the latest scientific innovations to extract the precious molecules of the banana, a sacred fruit of beauty and generosity. Since 2010, we have been studying the active components of the banana tree and have developed expertise recognized worldwide.
Active activists, my parents made me aware from my childhood on the environmental and societal causes in the countries where we have lived. The preservation of the environment and its resources being a cause dear to our hearts.
My many travels and my mixed origins (Caucasian, African, Amerindian and Asian) naturally gave me the desire to formulate products and textures that adapt to all skin types, complexions and climates.
KADALYS embodies my vision of a benevolent company that fits in with its times and whose pillars are the circular economy, green chemistry and inclusive capitalism. Beyond holistic beauty, it is a vision of beauty that engages, gives meaning, shares and preserves.
It received the National Order of Merit for its actions to promote the Banana sector in 2017.
She is invited to attend. represent France and Overseas at the G20 Young Entrepreneur Alliance in Japan in May 2019 where & ugrave; she intervenes to talk about her vision of inclusive capitalism.
President of the association & ldquo; & nbsp; Thursdays of the strategy & nbsp; & rsquo; since 2016, she has been supporting young entrepreneurs & agrave; through acceleration programs for startups from fragile territories (suburbs, Outrermer) in the development phase. It is supported by the Fontanet Foundation and led by Xavier Fontanet, affiliated professor; & agrave; HEC.
She received the "Coup de c & oelig; ur" prize of the 2017 "Les Espoirs du Management" Trophy
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